Nibbling Westfield London Popup



This Christmas, luxury baby brand, Nibbling, will be available for the first time ever in its very own pop-up shop located in premium shopping centre Westfield, White City, London.

Our Pop Up is located between Debenhams, Trotters and Five Guys.

Not afraid to stand out from the crowd and try something new, Nibbling is bringing a new range of exclusive teething Nibbling Westfield Locationjewellery and gift sets to its first ever pop-up concept store this Christmas season.

Safe, practical and stylish, the Nibbling range of premium teething necklaces, bracelets and toys, combines fashionable beautiful designs with ethical materials, to provide safe and practical solutions for parents and babies. Loved by celebrities, bloggers, mums and babies, Nibbling is famous for their fresh new ideas and on-trend designs.

Over the past few years, we have seen a surge in big brands trialling concept pop-up stores to offer shoppers something a little different. Most recently it has been noted that more premium brands have been investing in the trend with iconic names such as Gucci and Prada testing launches and innovations in pop-ups.

Nibbling will be one of the first baby brands to bring their premium ranges to the pop-up concept, showcasing their premium products and gifts in Westfield, White City from 27th November – 10th December.

Brought to life by founder, ex-fashion designer and mum of 3 Emily Sunderland Sutter, Nibbling brings individually designed collections of necklaces, dummy clips and teething toys every season, and the autumn/winter collection for 2017 is stunning.

Within the new capsule collection for Autumn 2017, Nibbling introduce the natural wood and silicone Rattle Ring Teether. Perfect for the smallest of hands to hold, the distinct combination of textures is ideal for soothing baby’s gums, while the noise from the rattle provides a much-needed distraction to entertain little one. Available in seven colours, including limited edition pearl (RRP £12).

Also new is the new range of Dummy Clips with star bead detailing. For teething babies who regularly lose their most prized possession, the dummy clips are a life-saver and a fun and practical way to attach your little one’s soother to anything from a car seat, pram or clothing.  Available in 4 colour combinations. (RRP £14)

The new Pram Mobile, as the latest captivating accessory for little one’s pushchair, allowing baby to travel in style, providing both entertainment and relief from those troublesome emerging teeth. Available in a range of colours including grey and mint, baby pink and soft blue (RRP £32). The vast range of colours including, grey and mint, baby pink, turquoise and soft blue, means there is an option for every style conscious baby.

The first of its kind in the UK, Nibbling is the ultimate teething accessory and ideal new baby gift. The combination of fashionable on-trend designs and colours combined with attractive yet safe materials make Nibbling the must-have teething accessory for any style-conscious parent looking for the most effective solution to teething pain.


As featured this summer in Vogue Bambini, Nibbling’s range is made from 100% food grade silicone, which is safe and soft enough for baby to chew, and natural wood. The range is heat-resistant, safe for the dishwasher, microwave and freezer – a reassuring and simple to clean solution for parents.


Founder Emily comments, I wanted a chance to showcase the full range of Nibbling products all in one place and offer Westfield shoppers something new and different. We do sell in-store in a few boutiques around the UK and premium outlets, but otherwise we sell online. Nibbling products are nice to touch and feel and the colours are so engaging and bright when seen in the flesh. We will have an area for Babies First Christmas and Gifts for Mums and of course Stocking Fillers.  We felt this would be the perfect time to launch a pop-up shop in the run up to Christmas.”



Nibbling will be available to purchase from the Nibbling pop up shop, located between Five Guys and Debenhams, in Westfield White City, from 27th November – 10th December from 9am – 10pm. Nibbling Teething Jewellery is also currently stocked in Harrods, Selfridges, Yoox (part of Net-a-Porter), Blue Almonds and Pure Baby and make perfect Christmas gifts.